What are a few of the most influential trends in the global drinks market? - keep reading to discover.
When it concerns the non-alcoholic drinks sector, trends based in health and wellness have expanded to be a significant segment of the current market. As a trend that has taken over a range of industries, concern for health and wellbeing is on the rise among customers globally. In the drinks market, this can be seen in rising interest in functional drinks, which are marketed to offer benefits that extend beyond refreshment, primarily through the inclusion of superfoods, vitamins, probiotics etc. These components are often acknowledged primarily by nutritionists and health experts, and then slowly integrated into market offerings as customers reveal an increased interest. Along with this, dietary preferences such as plant-based ingredients are coming to be permanent staples in many cafes and restaurants globally. The CEO of the parent company of Asahi Soft Drinks would acknowledge the demand for plant-based products among the current consumer market.
As industry becomes progressively globalised, the alcoholic drinks sector is demonstrating a shift in market fads and consumer preferences. In particular, the internationalisation of local traditions has been led through cultural exports including popular culture and media. In addition to this, flavour innovation, which is broadly inspired by global cuisine, has gained momentum, making exotic ingredients such as matcha and turmeric in addition to regional produce like fruits and botanicals, extensively sought after. Their integration into mainstream drinks reflects curiosity among the present consumer audience, and their desire to look for brand-new experiences. Specifically, drinks like Korean soju and Japanese matcha have lately made their way into the global market. The co-CEO of the activist investor of Pernod Ricard would also concur that in the soft drinks sector, there has been a growth in demand for international items and brands.
Worldwide, the food and drinks sector is among one of the most dynamic markets that is continuously evolving in relation to market needs and seasonal trends. In fact, seasonality continues to affect drink consumption, offering a selection of opportunities for marketing and innovation. Seasonal flavours and limited-edition offerings have been successful in creating buzz and encouraging consumers to purchase into patterns. When it comes to marketing, brand names are also able to utilise these launches to rejuvenate consumer interest in existing product lines and tap into the special nature and emotional appeal associated with particular times of the year. This fad has been enhanced through social media, leading brand names to create products that not just adopt seasonal flavours but also seasonal aesthetics. The CEO of the fund with investments in Blank Street would recognise the business advantages of seasonal offerings in the food and beverage check here sector.